Promotional Magazine Advert

Poster Development,

3) Final

2)

1)

This is the second version where we made our adjustments, overall we are happy with the look of this poster now however there are just a few final tweeks we need to made. From asking for opinions from our target audience, we found a few spelling errors in the magazine advertisement, so we corrected them to produce the advertisement above. They also suggested that we reduce the size of the white text at the bottom.

This was our first attempt of for our magazine poster. There are some elements which we feel are very strong but on reflection some parts are weak. After some verbal feedback from our classmates we decided that the images worked very and we loved the layout of the text and the HMV banner. However we felt that the Killers in yellow clashed with the colours of our poster and also felt this should be bigger as our research has shown the Killers is usually the largest font on the page in their existing products. From this research we also felt that the title of the album should be featured on this page as the advert is designed to promote this album and therefore must shown the name of it.

Layout and fonts

As Hulya and myself continued editing, Aisha carried out some further research into fonts. This was useful as it narrowed down our font choices and enabled us an insight into what our target audience would like to feature on the products making it easier to target them.

Planning our poster

In response to our research we have now begun to plan our poster layout. We had a very clear collaborative disscusion about how we wanted it to look in conjuction with the conventions we had found out from our research. It was clear what information needed to be placed on the advert such as release date and quotations etc. So creating the template was not too hard. Also because we were so certain of the layout, we only needed to draw one template.

Poster development, Images

Original photos and the edits for our magazine advert:

Research into indie genre music promotional posters

Now that we have obtained some general research on the magazine-music institution, we are now looking a little deeper into the area that is particularly important to us- the indie market. The reason we are doing this is although there are conventions in general concerning promotional magazine advert, there are also differences in the way that different genres are presented in order to reach their target audience. Firstly I have looked at a HMV advertisement for The Killers. I have briefly analysed this, identifying the main features that make this poster successful and make it have impact.




These two magazine adverts are both very similar and both come into our target market audience. Both use dark backgrounds, simple bold text and also simple images. These are elements which we feel work very well as they are simple yet have a big impact. We feel if we make our poster too busy it will look unrealistic and unprofessional as all the adverts we have seen so
far have been fairly simple.The first magazine advert only uses white and red text. The information is very simple and consists of; the album name, release date, one critic view and the band website. The second magazine advert only uses white text. The information is far more in this advert. The magazine advert includes; the album name, several critic reports, the singles on the album and the band website.

Poster research

In order to create a professional looking poster as part of our digi-pak we needed to do some brief research firstly on the overall conventions of music posters in the industry. After this we will then put some more extensive research into our target genre conventions concerning promotional posters. As we can see from the following images there is a huge variety of ways to present a promotional poster:


This is a fairly simplistic poster which would most probably be seen as an advert in a magazine or on a billboard. It is a clean fresh looking poster which is eye catching and the text is not over-whelming. The information is informative and on a need to know basis. it also shows a copy of the album as well as a photograph of the artist.
This poster promoting Oasis's album is a whole new way of presenting a promotional poster and features no picture at all of the band. It is simply based on the artwork of the album which is used to enable the viewer to identify the artwork, making it recognizable. Again the poster is simple and to the point with little text.
This is an example of one of the new JLS album promotion posters. The poster is very simple with minimal text with just the band name and album title. However this poster is used to promote the album after it's release therefore does not need as much text. This poster consists of just one of the band member which is slightly unconventional, however it works as the band is so famous and identifiable
This Girls Aloud poster although fairly old has been very useful as to me this is a traditional promotional poster. This is the same artwork used on the album cover which is being used to promote both the band and the new album.