Research into indie genre music promotional posters

Now that we have obtained some general research on the magazine-music institution, we are now looking a little deeper into the area that is particularly important to us- the indie market. The reason we are doing this is although there are conventions in general concerning promotional magazine advert, there are also differences in the way that different genres are presented in order to reach their target audience. Firstly I have looked at a HMV advertisement for The Killers. I have briefly analysed this, identifying the main features that make this poster successful and make it have impact.




These two magazine adverts are both very similar and both come into our target market audience. Both use dark backgrounds, simple bold text and also simple images. These are elements which we feel work very well as they are simple yet have a big impact. We feel if we make our poster too busy it will look unrealistic and unprofessional as all the adverts we have seen so
far have been fairly simple.The first magazine advert only uses white and red text. The information is very simple and consists of; the album name, release date, one critic view and the band website. The second magazine advert only uses white text. The information is far more in this advert. The magazine advert includes; the album name, several critic reports, the singles on the album and the band website.