Digi Pack Development

Although we had always been keeping our digi-pack in mind, taking various pictures on set, we felt that it was important to use all our time constructively. While me and Hulya began to edit, Aisha went off to complete the digi-pack as she has photoshop at home. However before she could do this we all needed to sit down an plan a clear idea of what we wanted it to look like. We wanted our digi-pack to suit and reflect our music video, so many of the images we have played with have been on set, or very similar. Here are a few of our first rough ideas for our CD cover:

Planning our poster

In response to our research we have now begun to plan our poster layout. We had a very clear collaborative disscusion about how we wanted it to look in conjuction with the conventions we had found out from our research. It was clear what information needed to be placed on the advert such as release date and quotations etc. So creating the template was not too hard. Also because we were so certain of the layout, we only needed to draw one template.

Original photographs

Aisha was given the exciting task of taking the photographs while we were on set here is a link to her blog to see the original photographs pre-editing! Click here.

Mise en scene

The Mise en scene of our video will be crucial in not only creating the house style of our brand but also to reflect the mood and feelings of our character. As titled "Shadowplay" we felt that it was important to incorporate the idea of shadows into a video, and is in fact central to our main vision of the video. This meant that darkness would have to be used to create the shadow, which also fits in well to reflect the torment of our character. Throughout our video we plan to use dark, forbidding imagery to convey his state of mind and a sense of being trapped. We also plan to use strobe light towards the end of our video to fit in with the fast and manic pace of the music which also reflects the madness and un-stability of our main character. Overall the darkness and horror-movie element gives a very dark and gothic style to our video which we feel not only reflects the lyric of the song but also the emotions in our story-line creating a strong image for our video.

Locations

Location 1

Location 2

Location 3

Animatic

So what is as animatic? Well wikipedia define is as:

A graphic organizers such as a series of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence, including website interactivity.

As I earlier mentioned the purpose of creating an animatic of our music video is a means of planning and it will give a rough idea of what the video will look like. This allows us to see if certain elements of the video do not fit together allowing us to identify and solve the problem before filming it. It also allows us to fit the images in time with the music and to see if the cuts and images fit with the music.

We all created the anamatic as a group and carefully listened to the music making sure it was all in time.

We are using a website called www.vimeo.com which will host our animatic video. To do this we have saved the format of the video in quicktime in order to make it compatible with the website.

Our music video storyline

The basic concept of our video is to convey the idea of an individual who is tormented by a figment of his imagination which has a presence in every aspect of his life. We are using our clown puppet to convey this figment of his imagination as it is symbolic of horror. The storyline is fairly basic in the fact there is no real "story" it is just about how the person is tormented and feels trapped and how he tries to overcome this. At the end of our video we also hope to achieve a cliff hanger ending which will keep to viewer in suspense and will also reiterate the idea of horror to our video.
Overall to achieve this we have collectively decided that we will use low-key lighting to convey these feelings and also to give a nightmarish quality to the image of our video, which should contrast the end of the video which will become light symbolising freedom.