Now that we have decided the genre and song it is important to identify our target audience. It is necessary to find the right balance when defining your target market in a way that causes your audience to recognize that you are talking specifically to them. It also creates a sense of a brand and gives its members a sense of belonging to a certain community. During our research a website which has been particularly useful is
The website is a project which looks at youth culture and offered a tribal breakdown based on the social glues (music, sport, fashion, technology etc) around which young people gather. This has been vital to our research as one of these "tribes" labelled indie scenesters is the market we will be aiming at, the website has provided us with invaluable information concerning this audience such as their fashion, favourite brands, favourite hangout places and up and coming bands. This information allows us to reach out to this target audience and know what type of people they are and how to attract them which is fundamental to our planning. Not only must our music be relevant to its genre but as this website has shown us young people take themselves very seriously. It is important to them to feel like they "belong" and we must therefore cater to what it is they are familiar with.
This is a short clip from the website summarizing our target audience:
However as seen in the description of "Indie Scensesters"
"like to be ahead of the game when it comes to discovering new music."
So conversely while it is important to adhere to the conventions of the genre it is also important to keep it new, fresh and trendy.We can also see that the media consumption of this audience is very large:
So from this we can tell that it is important to our audience to have a video to their music as they clearly enjoy the visual side of media as their main areas of consumption are the internet, magazines and newspapers all of which are predominantly visual.
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