Genre

As a group we have decided on "Indie Rock" as our themed genre for this project. We want to create a music video that is a little bit off the wall and interesting and using the genre of indie music will allow us to do this. We have also decided that we would prefer to do a narrative music video which again suits the genre of music we have chosen. Pop and dance music would have been too restricting as this would of had to involve using dancers and we just did not have the resources to create a convincing video to these genres of music

So what is indie rock?
Indie rock is a genre of rock music, and a means of producing that music, that originated in theUnited Kingdom and the United States in the 1980s. It is rooted in earlier genres such as alternative rock, post-punk, and new wave. The meaning of the term "indie rock" is contested today by many musicians, fans and commentators. Some use the term "indie" to describe any music produced by artists working within the network of independent record labels and underground music venues that emerged in the United States and elsewhere in 1980's and 1990's. Others understand indie rock as a distinct genre of rock music with a specific artistic aesthetic, and careless about the context in which it is made. In the 2000's many acts with a musical style identified as "indie" signed to major record labels or their subsidiaries, and began promoting themselves through more traditional media outlets. This has led to a further blurring in the meaning of the term. Ultimately from our research we have devised that indie rock is almost like a cult in modern society. The people who listen to this music group themselves as a "type" of person. This is particularly important to the research for our video as it is vital we reach out to our target audience and cater to their needs. Our target audience expect something that is new fresh and different