Final Cut

The Killers- Shadowplay from Megan Painter on Vimeo.

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Final touches

Due to the repetitive use of flashing images, lights and strobe light in our video it has been necessary for us to include a warning at the start of our video to ensure the safety of our viewer. To do so we have created a short warning image which we will add to the beginning of our video:

research

Now that our video is complete we are researching some final details to make it look as professional as possible.

In order to do this we have put some research into the type of music channel our video would be hosted on. As one of the most popular and renowned music channels is MTV we have decided that this is the type of channel that The Killers would want to be exposed to as it will give them a big audience range. This will help their chart position and help to promote the band to a wider variety of audiences as MTV is accessible across Europe. However MTV is not so black and white and so offers a variety of channels for different music genres such as:

As our target audience is aimed at "indie" and as The Killers music is depicted as "indie rock" we have decided that the MTV station we would host our video on would be MTV Rocks. After this we have researched some of the videos available on the MTV Rocks website.

Final product:

Editing

As our song is extremely fast paced our editing had to be very tight and also as you can imagine consisted of some very short sharp shots. Here are some examples of our editing which was carried out using Final Cut Pro:

In the image above you can see the editing which helped to create our second time lapse which flashes between Harry with strings on his arms to the clowns face. This was created using the slice tool, which allowed us to cut up the footage and place in the small parts of footage with the clowns face which gave us the effect of it flashing between.
This image is the timeline screen shot of our main chorus flashing between shadows and harry sitting againt the wall with no shadows. A similar technique was used as the editing just mentioned however as we wanted the two shots repeated a number of times we simple edited the two shots separately to make them the length and speeds we wanted then dropped them into the timeline and copied and pasted.




The use of overlay was also something that we used quite frequently in our video. Often rather than overlaying two shots we overlaid the transitions between them using the cross dissolve on the video transitions. The use of cross dissolve was extremely effective in conveying the idea of tormented and taunting that the character feels. It also poses the question to the viewer between dream and reality which is another message that we wanted to convey which was made possible through the use of overlays.

Editing contiuned